Ref: 611439
Salary: £26,395 to 32,724
Location: Holyrood, Edinburgh
Closing Date: 5pm on 3 August 2018
This appointment is fixed term for 12 months, pensionable and based in Edinburgh. This is a full-time post. Our normal working week is 37 hours but we currently operate a wide variety of work patterns successfully balancing lifestyle choices with business requirements. All requests for part time or flexible working hours will be seriously considered.
This post is part of the Web and Social Media Team, which is part of the Research, Communications and Public Engagement Group. With overall editorial control of the Parliament’s online channels, the team manages and develops digital content and is responsible for taking forward the strategy and operational plans for the website and agreed social media platforms. This includes digital marketing, monitoring, analytics and reporting, and the provision of expert advice, guidance and support to content editors throughout the organisation.
Duties
As well as contributing to the day-to-day running and development of the Parliament's website and social media channels, you will be responsible for providing expert advice and guidance to other staff on producing high quality online content, and training and support in the best use of our systems and tools. You will also be responsible for working with other offices on the planning, delivery and reporting on specific digital campaigns to support public engagement and raise awareness of the Parliament's work and funcations.
Reporting to the Web and Online Manager, your duties will include:
- producing and posting high quality online content to our website and social media channels;
-
monitoring social media activity, working with other offices to agree timely and appropriate responses;
- providing guidance, support and training to web content editors in the use of the content management system (OpenText) and drafting good web content;
- providing guidance, support and training to social media users on the best use of our channels and tools;
- taking part in projects and workstreams as required by the Web and Online Manager;
- planning, delivering and reporting on specific digital campaigns to support outreach, events and parliamentary business;
- measuring and evaluating the effectiveness of our campaigns and regular digital activity, using available analytics packages;
- Working with other offices to develop and promote high-quality digital products that meet the needs of our target audiences
Skills and Knowledge
You will be an enthusiastic, highly motivated individual with substantial experience of web content editing and using social media to engage with targeted user groups, and data analysis and reporting. You will also have excellent communication skills, a flexible approach to work and the ability to work efficiently under time pressures.
You must be able to provide evidence to demonstrate the following:
High quality service
- experience of creating and publishing web content using a content management system and a good understanding of best practice in writing for the web (including usability and accessibility);
- experience of developing standards and guidance.
Improvement, innovation and change
- an excellent understanding of social media and proven experience of producing innovative and engaging online content in a variety of formats (such as infographics, animations, podcasts or video);
- experience of developing, managing and evaluating strategies and campaigns using social media;
- experience in data analysis and reporting.
Communication
- excellent communication skills;
- experience of delivering training, and providing specialist advice and support.
Teamwork and collaboration
- excellent team working skills;
- ability to work flexibly and responsively in a fast-paced changing environment;
- ability to work with colleagues on projects including the development and implementation of integrated communications plans.
Parliamentary and political awareness
- good parliamentary and political awareness;
- an understanding of how this would need to be applied when planning and delivering products and services.
Use section 5 of the application form to provide evidence of these qualities.
Salary
If you are successful, you will normally be offered a starting salary at the minimum of the applicable grade range shown below.
| Minimum |
Year 1 |
Year 2 (max) |
| £26,395 |
£29,241 |
£32,724 |
You will progress at the rate of one scale point per year provided you are performing your duties to the required standard. Your progression date will be the anniversary of taking up the appointment in the grade. You will be paid monthly in arrears by Bank Credit Transfer directly into your bank or building society account on the last banking day of the month.
Interviews
Interviews will take place on 27 August and will normally last 40 to 50 minutes. The interview will include a short written exercise and presentation.